About Us
SINCE 2016 OPERATING IN JAPAN, AND ACROSS AsiaN AND EUROPEAN MARKETS, Ciriot supports SMEs and global corporations in driving THEIR STRATEGIC business growth, executing market entry initiatives, and advancing green and digital transformation ACROSS SEVERAL INDUSTRIES.
Ciriot Inc. is a Japanese joint-stock company having offices in Osaka and Tokyo. In Europe and Asia, we operate in collaboration with our area representatives, networks partners and industry experts.
Since launching our consulting business in 2016, we have supported more than 100 companies from the Europe and Japan in their market expansion, growth partnerships and technology development initiatives. Our clients range from global listed corporations to SMEs and startups.
We collaborate actively also with universities, research institutions, public organizations, and innovation ecosystems.
Our bilingual English–Japanese team brings decades of leadership experience across industries and access to various networks from which we are utilizing for the benefit our customers.
We are committed to advancing your business strategy with targeted hands-on execution. Our experienced and entrepreneurial team leverages deep local market insights and extensive networks of decision-makers to connect our clients with synergetic partners and to deliver measurable business results.
Key industries we work with include:
Digital services and marketing, telecommunications and mobility, electronics, medical devices and healthcare, elderly care solutions, pharmaceuticals, chemicals and advanced materials, construction, renewable energy, circular economy, fashion, food, cosmetics, and more.
We are ready to take an active role in building and strengthening relationships with new partners to initiate and accelerate business collaborations in your new sales market.
In case of having a role of a Country Representative, we will take a day-to-day responsibility to manage and grown your business.
Our Experts

Mr. Jarkko Jussila, Chief Executive Officer
M.Sc. Economics, Turku University of Finland & INSEAD, Excellence in marketing
- Markets: Japan, Asian markets, European markets. Markets under development: Africa & Middle-East.
- End-to-end Customer projects planning and execution in Japan and Europe.
- Partner search and engagement for sales, supply & value chains, R&D and funding.
- Product and processes development for DX, GX, Healthcare and others.
- Strategic partnerships for startups & scaleups in all our markets.
10 years in Japan as entrepreneur at Ciriot Inc. focusing on creating new business cases and growth partnerships for companies and accelerating innovations commercialization from science to market.
25 years in global business and technology solutions development from strategy creation to deployment in local markets. 12 years in Global Senior Marketing for Digital Channel & Global CRM Concept Owner roles at Nokia Corporation (HQ).
Senior management & Project leadership roles in several industries: AI/IoT/SaaS, Digital Health, Digital Services Design, Renewable Energy, Fintech, Circular Economy Solutions, Construction Materials, Functional Materials & Textiles, Fashion & Brands.

Ms. Yoko Yasuda, Chief Operating Officer
M.Sc. Political Science, Ritsumeikan University, Kyoto Japan
- Markets: Japan, Asian markets, European markets
- Customer projects management in Japan from market research to sales
- Brand and distributor partnerships
- PoC & pilot projects for go-to-market
- In European markets: project management support for Japanese companies
10 years of experience from planning and executing overseas and Japanese customers business development projects at Ciriot.
12 years of experience from Japanese medical industry in roles of a Marketing and Sales Manager for Tokyo Kanto region and as an Area Manager for Nagoya Tokai region.
Project management roles: Digital Health, Robotics, Wellness, Pharma, Renewable Energy, Circular textiles & Recycling, Construction Materials, SaaS, AI applications, Smart-wear, Food & Cosmetics.
Collaboration building in Japan with Finnish & Nordic ecosystems, such as, FinnCERES biobased materials consortium and Telaketju & Telavalue circular textiles program.
Senior Advisors
Japan
Mr. Toshikazu Horita, Tokyo
B.Sc. Marine Science, Tokai University
- Japan market-wide focus with customer projects
- Market-entry strategies advisory
- Sales channel development & customer acquisition projects
- Partnerships for PoC/piloting projects, Licensing deals.
Formerly in C-level roles for sales of medical equipment and devices country-wide in Japan. Strong experience in creating business partnerships for sales and distribution, as well as, creating bundle solutions for sales with supply chain partners. Expert in negotiations and customer acquisition tactics.
Mr. Seichiiro Oki, Tokyo
Advisor in Japanese medical tourism and advanced treatments
- Market focus: Japan, also South-Korea and China
- Sales channel development projects from PoC to go-to-market, and local business establishment, JV’s
- Japanese partnerships for funding and scaling up
- Collaboration with public organizations and universities
30 years of versatile experience in sales, investor partnerships, health-tech R&D partnerships, and establishment of companies in Japan. For partnerships an access to several Japanese C-level working groups, medical & healthcare decision-makers committees, and political organizations, also in national governmental level.
Dr. Hideki Hoshiro, Osaka
M.Sc. in Polymer and Fiber Analysis: Kyoto Institute of Technology. Gifu University, Ph.D., Engineering, Fiber Reinforced Concrete.
- Strong expertise in functional materials and fibers products development and commercialization
- Technical advisory in Customer projects from Japanese materials manufacturing and product solutions perspective.
- Value chains development and partnerships
- Innovations management and commercialization
- Collaboration with Japanese technology funding organizations (METI, NEDO, JIST), and R&D with universities and research centers.
Dr. Kanji Kajiwara, Osaka & Kyoto
M.Sc. & Ph.D. in Polymer Chemistry & Textile Science: Kyoto University. Innovator of a textiles recycling system for H&M.
- Advisory for circular solutions in Japan for plastics and textiles
- Functional materials, and their production methods and recycling solutions.
- Partnerships for sustainable textiles and fiber products in Japan
- University and research collaborations for PoC & products piloting in Japan.

Nordics & EU
Ms. Soili Sundell, Finland
M.Sc. Economics, Turku University of Finland
- Market-entry and Sales channel development projects in the Nordics and Baltics region
- Market studies and Partner search for the EU markets
- Customer projects management and coordination for Japan
- Co-funded projects creation planning and creation: EU-Japan focus
Formerly Senior Management positions in Logistics for Strategic business (P/L) planning for European markets, and Account Team Management in the Nordic region.
Marketing and Sales Promotion roles in Food and Confectionary Industry.
Expert in business planning, market research, competition analysis, and partner search based on selected market-entry model or sales growth strategy.

Central & Eastern European Markets
Mr. Hans Lauterbach, Austria
B.Sc. Chemical Engineering: Federal School of Higher Education, Wels Austria & INSEAD, Leadership for executives
- Sales channel development and customer acquisition: Germany, Austria, Switzerland, Czech, Slovakia, Eastern European markets
- Executive management hiring support
- Market Research and Market-entry projects management
- Partner search for distribution and supply chain development
Hans has 25+ years of international management experience in large corporations and medium sized family-owned businesses. Successful in building sales organizations, restructuring and strategy implementation in the sporting goods, forest & chemical industry.
The last 10 years as a business consultant supporting companies and start-ups in the areas of automation, green-tech, medtech, healthcare, life-science and genetic engineering.