Category: Case Studies

Sleep Cycle is a leading sleep tracking app with millions of daily users and over two billion nights of sleep analyzed across more than 150 countries.

Founded in 2009, its mission is to improve global health by helping people understand and improve their sleep through features like sleep analysis, smart alarms, and personalized insights. Headquartered in Gothenburg, Sweden, Sleep Cycle is also a major contributor to sleep research and is publicly listed on Nasdaq Stockholm under the ticker SLEEP.

Our team at Ciriot is matching potential Japanese B2B wellness & healthcare sector and medical industry companies to partner with Sleep Cycle for business development and sales. We are also connecting with healthcare equipment producers and software companies for Sleep Cycle technology licensing (SDK integration).

DeskMe is an IoT‑enabled desk and meeting‑room reservation system that lets employees view real‑time availability on a 3D office map and book the workspace they need with one click.
It helps organizations implement flexible, people‑friendly hot‑desking by ensuring users can always find and reserve suitable desks, locate colleagues, and avoid wasted office space.

Ciriot has supported DeskMe with its Japan market-entry activities and with customer acquisition throughout 2025 with continuation during 2026.

A pilot project with an Osaka-based customer has been agreed and it will start during Q2 2026.

• EU Interreg co-funded business expansion program for Finnish and Estonian SMEs (2025-26).
• Partner organizations
  • Finland: Green Net Finland
  • Estonia: Tehnopol Tallinn
• Ciriot is the Japan market expert with the role to make partnerships with Japanese companies for participating SMEs, including organizing business meetings in Japan during FINESTJAPAN trade mission visits.
• Last trade mission visit to Japan took place in October
• ACTIVATION ELEMENT:
  • Interested in FINESTJAPAN : contact
  • In Japan, together with FINESTJAPAN team, meet us next in Sushitech Tokyo, April 27-29, 2026.

centralbaltic.eu

• Best Trading is a growing circular economy company based in Kanagawa. It offers sorting and recycling services e.g. for plastics and textiles.
• Together with Ciriot, Best Trading management visited Finland and Latvia in August 2025 to benchmark latest Nordic sorting and recycling solutions in various local companies.
• Besides finding suitable technologies to be utilized in Japan, purpose of the trip was also to touch base for partnerships for business and circular economy solutions development.

best-trading.co.jp

• Digiotouch product is an AI meeting tool (online & app), which records and summarizes meeting discussions and makes action point lists. It can be used also for translating of meeting discussions in multiple languages.
• Japan is a priority market for Digiotouch for business expansion, product development and growth partnerships
• Ciriot as their Japan market consultant supports Digiotouch in their Japan market-entry journey. End of 2025 we contributed signing of the first B2B deal in Japan.

digiotouch.com

• Daicel Corporation is engaged in the manufacture and sale of cellulose products, organic synthetic products, synthetic resin products, pyrotechnic products and others. It operates globally having HQ in Japan.
• Ciriot role in ongoing Daicel green transformation project is to find and prioritize applicable technologies, which could fill in Daicel technology transformation requirements.
• Moreover, we are short-listing and analyzing potential new technology development partners, whose expertise may be needed for the technology deployment at Daicel.

daicel.com

NGK Corporation is a leading company in the world for the design and production of ceramics products for several industries and equipment.

Ciriot researched and analyzed existing and future market and sales opportunities in Europe for their current ceramics filter applications for a new industrial use case.

Additionally, Ciriot proposed R&D partnerships in Finland for NGK.

NGK Corporation

• Kuraray is a Japan HQ global corporation producing specialty chemicals and materials for various industries.
• In our market research the focus was on mapping market opportunities in the Nordics for their new functional material for cosmetic products.
• Market Research was extended with a task to acquire a pilot customer for the new material.

kuraray.com

Welmo Inc. Japan

• Welmo develops decision-assisted artificial intelligence services for nursing care and welfare sector.
• We supported end-to-end establishment of their Welmo Finland company, which was Welmo’s first even foreign subsidiary.
• Ciriot CEO also supported Welmo subsidiary operations in Finland in board member role.

welmo.co.jp

• Reima is the leading brand for kid’s outdoor and athleisure clothing in the Nordics.
• The project scope was to find new retail and ecommerce sales channels in Japan for Reima products.
• We short-listed best potential new channel partners and introduced selected ones for Reima overseas sales management. We also organized the face-to-face meetings for Reima and supported the discussions during the meetings.
• Additionally, we promoted Reima babybox product for Japan-wide retail chains.

reima.com/en